Two disciplines,
one standard.
I build marketing and content programs for B2B technical brands and entertainment companies alike, from Fortune 500 electronics manufacturers to Sony Entertainment and PBS.
Today I own pricing, P&L and budget for the content marketing function at a global B2B electronics publisher. In two years I grew the book from $631K to $1.3M a year, up 105%, with the current year running 73% ahead of last. That is three people against a twenty-plus contractor network on three continents. I called the cost structure early and rebuilt the delivery model around it. But the pipelines are not the point. Knowing where the automation has to stop is the point. Engineers are an expert audience; they detect hollow content instantly, and credibility is expensive to rebuild.
Before that, I founded Change Media, a boutique production company: three theatrically-released documentaries, two seasons of an Emmy-nominated PBS docuseries, and bespoke work for enterprise brands across industries.
Always open to a conversation about interesting marketing and content leadership work.
