Greg Smith · B2B Marketing & Content Leadership

Clients & Collaborators

Consumer & Enterprise

Walmart/Chick-fil-A/FedEx
AMD/Berkshire Hathaway
Hasbro/Simon & Schuster
Jack Daniel's/Bridgestone

Entertainment & Broadcast

Sony Entertainment
PBS
Amazon

B2B Technology & Electronics

Mouser/Digi-Key
Infineon/MediaTek
Eaton/Rohm/Renesas

01About

Greg Smith · somewhere above treeline, PNW

Two disciplines,
one standard.

I build marketing and content programs for B2B technical brands and entertainment companies alike, from Fortune 500 electronics manufacturers to Sony Entertainment and PBS.

Today I own P&L and budget for the content marketing function at a global B2B electronics publisher, leading a cross-cultural international team that has grown the function's revenue 138% at a sustained 52% margin. We ship 600+ assets a year on AI-augmented pipelines that cut production costs 60%. But the pipelines are not the point. Knowing where the automation has to stop is the point. Engineers are an expert audience; they detect hollow content instantly, and credibility is expensive to rebuild.

Before that, I founded Change Media, a boutique production company: three theatrically-released documentaries, two seasons of an Emmy-nominated PBS docuseries, and bespoke work for enterprise brands across industries.

Always open to a conversation about interesting marketing and content leadership work.

138%

Revenue growth, 2022–2025

Theatrical documentary features

Seasons, Emmy-nominated PBS series

Years of client work that shipped

02consistent results

Career highlights.

Grew a global electronics publisher's content function 138% in revenue at a 52% sustained margin, owning P&L and budget.
Produced three theatrically-released documentary features, including distribution by Sony Entertainment.
Produced two seasons of an Emmy-nominated, nationally syndicated PBS docuseries sponsored by AMD and Toyota.
Built AI-augmented pipelines that cut production costs 60% and time-to-market up to 90%, at 600+ assets a year.
Built and led international, cross-cultural teams across the US, Germany, and the Philippines.
A twenty-year roster spanning Sony, Amazon, and PBS to Mouser, Digi-Key, Infineon, and MediaTek.

03Expertise

What I actually do.

Content Marketing Strategy

Building marketing content systems for technical B2B audiences, from positioning and message down to channel and distribution, not just production.

P&L & Budget Ownership

Running marketing content as a business function: revenue targets, margins, and budget discipline sit alongside the creative work.

AI Scale & Credibility

AI-augmented pipelines that cut cost 60% and time-to-market 90%, with human judgment held on strategy, positioning, and anything carrying the brand.

Team Leadership

Building and leading distributed creative teams across time zones, cultures, and disciplines toward one bar for the work.

04Signature Credits

Broadcast & theatrical.

Watch on PBS

National PBS Series

The Good Road

Producer

Watch on Prime Video

Feature · Sony Entertainment

Home by Sunday

Director / Producer / Editor

Watch on RedeemTV

Award-Winning Documentary

The Ends of the Earth

Producer / Director / Editor

Watch on Prime Video

Nationwide Theatrical Release

The Insanity of God

Producer / Editor

05B2B Content Engine

Global Electronics

Since 2022, I've led the video and content function for a B2B electronics and technology brand serving clients including Mouser, Digi-Key, Infineon, MediaTek, Eaton, Rohm, and Renesas.

I own the P&L for this function directly: budget, revenue targets, and margin. I have built international production pipelines that combine AI-augmented workflows with cross-cultural creative teams to scale output without losing quality.